Annual Sale Celebration

It's that time of year again! All major department stores in Taiwan each held their biggest sales event during the period from early October to mid November each year - now popularly termed as "Annual Sale Celebration". The yearly event is a huge deal for both the businesses and consumers because department stores here almost never discount prices except for this event. Marketing and media efforts go all out during this time. Shoppers crowd in the stores for discounted Nine West, Guess, and more. Many consumers who stayed away from department stores most of the year, only make their kills during the "Annual Sale Celebration".



This year is no exception, and record sales is recorded for the department stores. I guess I must have helped also in that department with my newly purchased Brappers skinny denim and the Indigo Floral Applique Wedges... lol.